From the book, "Deviance, Conformity, and Social Control In Canada", written by Bereska, I found a study concerning women and tattoo culture. Tattooing, throughout history, has been closely tied to masculinity, thereofore making it acceptable for men to promote body art. However, when it comes to women and tattoos, society holds a different judgement.
Social theorists, Hawkes, Senn, and Thorn (2004) conducted a study of human reaction to women with tattoos. They discovered that females with tattoos are perceived more negatively than non tattooed women!
WHY IS THIS SO?
It appears that tattoos continue to be seen as violating some of the standards of feminine appearance. Gender also plays a role; more men then women perceived female body's with tattoos in a negative light. Maybe this is so because of the ultimate threat to MASCULINITY, which is FEMINISM. Atkinson found that women who utilize tattoo culture are doing it to develop identities, established femininity or resistant femininity.